Geochord views product development
within the larger context of the
relationship between end-user and
brand. The experience delivered by
the product should be consistent with
this user / brand relationship, and
positively reinforce it wherever
possible. Brand identity provides
direction for the User Research phase,
and is itself influenced by Market
Feedback resulting from users'
experience with a product.

Geochord's primary focus and core
competency within this full product
development process is the phase
from concept to final product launch.